GREAT SEXPECTATIONS DUREX STUDY SHOWS 52% EXPECT BETTER SEX ON HOLIDAY
Posted on 15th May 2017 @ 10:03 AM
IS TECH RUINING OUR HOLIDAYS?
DUREX LAUNCH #DONOTDISTURB SOCIAL EXPERIMENT #DoNotDisturb
ARE YOU MORE CONNECTED TO YOUR PHONE THAN YOUR PARTNER? DUREX LAUNCH #DONOTDISTURB SOCIAL EXPERIMENT
Everyone looks forward to better sex on holiday. In fact, 52% of us expect better sex whilst away, but 60% admit the reality did not live up to expectations - according to a recent Durex survey that asked 2,000 adults about their holiday 'sexpectations'.
40% of people are less likely to instigate sex if their partner is on their phone in bed and 41% admitted nights on holiday with their partner can be spent in bed together concentrating on separate phones rather than each other.
"72 respondents even admitted to using phones during sex!"
It's clear that 'digital distraction' on holiday is negatively affecting our relationships. Over a quarter admitted that checking phones on holiday can cause rows. Specifically, 59% said that they, their partner or both have too much screen time, and more than half of those respondents felt their relationship suffers as a result - 72 respondents even admitted to using phones during sex!
Durex believe there is a solution. To see if these stats were truly reflective of modern relationships, Durex invited real couples on the holiday of a lifetime as part of a filmed social experiment dividing them into couples with and without tech. The resulting film of the #DONOTDISTURB experiment offers every couple around the world a fascinating look at how a tech break can lead to their holiday sexpectations being met.
Dr Sharif Mowlabocus from the Centre of Sexual Dissidence at the University of Sussex conducted accompanying scientific research in response to the survey findings. He found that rather than identifying the bedroom as a romantic setting, many couples spoke about the hotel bedroom as a location for intense devise use, due to the free WiFi access. Dr Mowlabocus also indicated that for couples, there is evidence that "the use of a device by one partner encourages device use by the other partner", thus exacerbating the issue.
Dr Mowlabocus concluded, "Participants expressed a strong belief that a holiday should be about switching off - from work, from home and from social media. However, the hotel bedroom, once a place of intimacy, romance and escape, can at times feel more like a frenzied media centre, as the couple rush to upload photos from the day, check in with friends via messenger apps and scroll through newsfeeds to satisfy their longing for their social networks. Perhaps a solution would be to introduce more boundaries, for example phones in the lobby rather than the bedroom, or a time limit on phone use."
"Durex are calling on couples to take a break from their tech whilst on holiday and enjoy touching their partner rather than their phone."
"Holidays used to be a time to relax and reconnect with our partners" agrees Volker Sydow, Global Director at Durex. "However, this experiment has shown us that growing reliance on portable technology for entertainment and affirmation, even when on holiday, is blocking our chance to refresh our relationships. Durex are calling on couples to take a break from their tech whilst on holiday and enjoy touching their partner rather than their phone. "
Should couples go tech-free on holiday? Watch the #DONOTDISTURB experiment above and find out more, plus have your say at www.facebook.com/Durex