Durex Comes Out In Support of the LGBT Community
Posted on 15th May 2017 @ 10:03 AM
Durex to sponsor NYC Pride Ride during Pride Month
We're proud to share that we're sponsoring the NYC Pride Ride on June 22. Now in its second year, NYC Pride Ride is a nationally recognized cycling event organized by OutCycling, a leading LGBT cycling club in New York City, to raise money for the promotion of a healthy and active lifestyle for the LGBT community.
"We are proud to partner with OutCycling for the NYC Pride Ride and show our support for the LGBT community," said Aurore Trepo, marketing director, Durex USA. "Durex believes that everyone has the right to a healthy and satisfying sex life - which is why we could not be more pleased to be a part of an event that shares these values and is aligned with our mission to create products that allow everyone to maintain a healthy and active lifestyle."
The event brings together cycling enthusiasts from the Tri-State area for an organized ride while also encouraging cycling as a way of healthy living among the LGBT community. With routes ranging from 15 to 100 miles, NYC Pride Ride is a fun event for all levels of riders. This year's theme is "Cycle to Celebrate," and a portion of the proceeds will go to the development of a LGBT youth cycling program, which will serve as a way to educate and inform young riders about a healthy lifestyle through cycling.
"NYC Pride Ride is a very exciting moment for the LGBT cyclists in New York City," said Graham Weinstein, co-founder, OutCycling. "Cycling has played a significant role as a healthy alternative for the LGBT community in the city. We felt it was time to elevate the awareness of our mission, creating this fun and meaningful event. We're thrilled that Durex shares our view and support for our community."
The entire month of June is dedicated to the Heritage of Pride, which hosts New York City's Pride events in commemoration of the Stonewall riots of 1969 - the beginning of the modern Gay Rights movement. The Pride Parade takes place this year on June 29, 2014, and OutCycling will be marching in the parade.
Want to ride? Register to participate in the 2014 Pride Ride at NYCPrideRide.org.